Chapter 7 suggests spreading the publication of PR material to multiple types of media. Though both are online, the client has a Web site and a Facebook account. Another medium the business uses is merchandising. These will also be promoted through, both, the Web site and Facebook account. Upon creation of an QR code, which will be when the Web site is updated, it can be distributed on paper…another medium. At this point, a Twitter account may not be beneficial to the client–available time to update may be an issue, not mentioning possible absence of time to learn new services AND use them effectively. Or, it may work out on all fronts without a hitch…that would be nice.
Advertisement
