Social Media Class Chapter 6

An important point brought up in chapter 6 was the need to know whether one participates with an audience or pitches to an audience. With our project company, the Web site portion is going to be both–having information to exchange information with the existing clients while attracting additional clients to inform.

On the Web site, returning customers can, or will be able to, find information on upcoming events, merchandise, online policies, etc. Potential clients, on the other hand, can find class registration deadlines, registration forms and more information regarding what the company offers. The Facebook profile will serve the same function, but in a more condensed form.